Case Studies in Marketing - Vol. II

Cover Page

Details

Case Volume Edition: II
Pages : 436;

eBooks are provided in PDF locked file format.

Pricing

eBook Price: INR. 4500;

Please allow 3 working days to e-mail you the ebook.

Order Now

To order, click on the Buy now button and select from the list of available eBooks.

Table of Contents

Part - I: Consumer Behavior
Case 01	Archies - The Way Indians Greet
Case 02	Fast Food Fables
Case 03	Kellogg's Indian Experience
Case 04	Eureka Forbes - The Direct Marketing Pioneer
Case 05	The Teleshopping Business in India
Part - II: Industrial Marketing
Case 06	Branding a Commodity - The Tata Steel Way
Case 07	Intel - The Component Branding Saga
Case 08	The Indian Petroleum Industry : Towards Branded Fuels
Part - III: Marketing Communication Strategy
Case 09	The Coke & Pepsi Rivalry
Case 10	Relaunch of Frooti - the 'Digen Verma'Campaign
Case 11	Banning Liquor Surrogate Advertising
Case 12	Life Insurance Marketing in India (A) Changing Advertising & Promotion Norms
Case 13	Absolut Vodka - Creating Advertising History
Case 14	Calvin Klein's Scandalous Advertising - Morality vs. Money
Case 15	Ujala - The Supreme Whitener
Case 16	Coca Cola India's Thirst for the Rural Market
Case 17	Airtel - Positioning (And Repositioning)
Case 18	Asian Paints - Adding Colours
Part - IV: Marketing Research
Case 19	Marketing Research at P & G
Case 20	The Launch of New Coke
Case 21	New Product Development at Schwan Food Company - Innovation through Communication
Case 22	Advanced Micro Devices - Life Beyond Intel
Case 23	BMW's Innovation Strategies
Case 24	Innovations at Harley-Davidson
Part - V: Services Marketing
Case 25	DoCoMo - The Japanese Wireless Telecom Leader
Case 26	Bumrungrad's Global Services Marketing Strategy
Case 27	Customer Service at Singapore Airlines
Case 28	Coffee Parlours in India - Hotting Up
Case 29	Musicworld - Redefining Indian Music Retailing
Case 30	Air India - The Virgin Airways Saga
Case 31	Virgin - Brand Extension or Brand Dilution?
Case 32	Social Marketing - Lessons from Child Relief & You (Cry)
Case 33	Film-Based Merchandising - Taking the Movies Home
Case 34	Bharat Sanchar Nigam Ltd. - Ruling the Indian Telecommunications Market?

Case Studies in Marketing Communications
Case Studies in Marketing - Vol. III
Case Studies in B2B Marketing